chambers studios: branding

graphic | branding

Rebranding project adapted for Chambers Studios, a design consultancy and workspace located in the heart of Chambers Street.

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Chambers Studios came with a problem. They wanted to revitalize their old image into something new and fresh that would reflect the modernity of their creative approach but also tie back into their historic roots. Full company logo redesign, mapping brand values to concept pages that reflect the spirit and culture of Chambers. The challenge was to holistically represent not only the services offered through the studio, but also the people and small-business atmosphere.

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1 / Understanding the problem through mutliple brainstorming sessions to isolate the values intrinsic to Chambers.

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2 / Developing a logotype that synthesized the key values on which Chambers was founded.

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3 / Chambers in the wild.

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4 / General style guidelines to preserve the "look" with creative flair.